EverQuote: Decent Growth, Crowded Market - Pass

Took a look at EverQuote (EVER) from the Green Screen. EverQuote is an online platform that allows consumers to shop for and compare insurance plans—primarily auto but also home, life, and health. The company generates revenue by selling lead information to insurers (~74% of sales) and operating a CPC/PPC ad platform (~23%). This is a "toll-booth" style, recurring revenue model, with growth expected at 15-20% annually over the next five years. However, I’m passing. The market has low barriers to entry, is crowded with competitors, and I don’t see strong moat characteristics.

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