Welcome! This page will get you started using the site, and is a good reference to come back to later for questions.

GreenDot Stocks is a stock research and recommendation site. It caters to the long-term, business-focused investor. If that sounds like you, read on!

The process begins by screening for companies with strong revenue growth trends and attractive free cash returns on invested capital. I then research these companies to determine if they also have a few other key characteristics: recurring revenues, durable competitive advantages ("moats"), and outstanding management teams.

If one passes this due diligence, it is considered a "Green Dot" stock! I then calculate a fair value for the stock and add it to the Watch List. If and when it trades at least 25% below fair value, we will consider adding it to the Buy List as a formal recommendation!

Buy List stocks remain on the list as long as they are 25% under fair value. If they exceed that, they move to the Hold List. Hold List stocks are still attractive businesses, and should be held, but they are not attractively valued enough to buy at this time.

Finally, if a stock really gets ahead of itself and exceeds 50% OVER fair value, it will be "sold" and returned to the Watch List. Also, if a company's business prospects have deteriorated, it may be sold as well (and not returned to the Watch List). These positions show up on the Sold List.

The goal of the site is to always provide you with numerous stocks of outstanding companies to add to your personal "buy" or "watch" lists!

The most relevant page on the site is the Buy List. These stocks have passed all tests to qualify as a great business, AND they are currently selling for 25% or more under our estimation of fair value. That makes them excellent investments right now!

If you are looking for other ideas, all stocks in the Hold List and Watch List have passed muster as "Green Dot" stocks. Currently we await a better valuation before buying, but they make excellent companies to consider for your own watch list.

The Green Screens are the starting point for research. These are stocks that quantitatively have good revenue growth and cash returns on capital. You may find interesting ideas there that I have not yet gotten around to researching.

Also, all stocks in one of our "lists" have detailed research articles available. You can see these by clicking on the tickers, or you can search for stocks at the top of the page.

Yes! My name is Steven Alford, and I created GreenDot Stocks to manage my own investment research and theses. I personally own each and every stock that gets formally added to the Buy List, and generally hold any stocks in the Hold List as well.

You can always be sure I "eat my own cooking". This is a strategy that was developed over 25 years of trying every business based investing strategy in the book. The GreenDot strategy combines the best of growth AND value strategies to not only buy the absolute best companies in the public markets, but also buy them at prices that should maximize upside potential and limit losses.

Please realize that, as a free site, I cannot guarantee any consistency in frequency of reviews, or updates. My goal is to post at least one new Green Screen stock review every month - some months may have more, and I may miss a month here and there. Also, I aim to update fair value prices for all stocks in the Buy, Hold, and Watch lists at least twice a year (more likely quarterly).

Finally, please note that the content in this site is not personalized investment advice, and represents only the opinions of the author. By using the site, the reader agrees to all statements made in the Site Policy.

I hope you enjoy the site! If you have any questions or suggestions, please contact me here!